Ads Profit Calculator logo

Quickly calculate if you're going to be profitable with advertising!

Not sure what each metric is? Read the guide

Website Metrics

You will need 10 visits to make a sale

A visitor is worth $10 on average

Ads Metrics

You will reach 10 people

You will get 10 clicks

You will get 1 sales, for a total of $10

You will make $10 of profit

Tips & warnings:

What are those numbers?

Average Sale Value / Lifetime value

If you have one-time purchases, this is how much customers spend on average (including repeated purchases)

If you sell subscription, it's the total amount of revenue you get from one customer (ex: over one year).

Profit per sale

This is the amount of money you make on each sale. If you sell a product for $20, and you have $3 of costs, the profit per sale is $17.

Conversion rate

This is the %age of people who buy your product compared to the visitors. If you have 100 visitors, and 3 of them buy your product, your conversion rate is 3%.

CPM (Cost Per 1000)

This is the cost per 1000 impressions. If you pay $10 for 1000 impressions, your CPM is $10.

CTR (Click-trough rate)

This is the percentage of people who click on your ad. If your ad get 1000 impressions, and 15 people click on it, the CTR is 1.5%.


This is the amount of money you want to spend on ads.