Quickly calculate if you're going to be profitable with advertising!
Not sure what each metric is? Read the guide
You will need 10 visits to make a sale
A visitor is worth $10 on average
You will reach 10 people
You will get 10 clicks
You will get 1 sales, for a total of $10
You will make $10 of profit
If you have one-time purchases, this is how much customers spend on average (including repeated purchases)
If you sell subscription, it's the total amount of revenue you get from one customer (ex: over one year).
This is the amount of money you make on each sale. If you sell a product for $20, and you have $3 of costs, the profit per sale is $17.
This is the %age of people who buy your product compared to the visitors. If you have 100 visitors, and 3 of them buy your product, your conversion rate is 3%.
This is the cost per 1000 impressions. If you pay $10 for 1000 impressions, your CPM is $10.
This is the percentage of people who click on your ad. If your ad get 1000 impressions, and 15 people click on it, the CTR is 1.5%.
This is the amount of money you want to spend on ads.